I think that possibly, this is an even better track than Don’t You. Released hot on the heels of that earlier single in the w/e 12th October 1985, I bought it on 9th November. It matched its predecessor’s performance in the chart by reaching number 7. This was a good effort, given that Don’t You was itself still bumping around in the lower reaches of the chart itself at the time. In 1992 when BSkyB invented football Alive and Kicking was used by them in their advertising, and it was re-released as a double a-side with 1981’s Love Song and made number 6 in the UK singles chart.
The record sleeve is a great design, highlighting the design creed ‘less is more’. I think it’s brilliant. The single was the first of four released to promote the band’s seventh studio album, Once Upon A Time. The other singles from the album were All The Things She Said, Sanctify Yourself and Ghost Dancing.